Branding can be as easy as a piece of cake.
Just like we know people by their names, we know hundreds of brands by name. But, like people too, the more you know about a brand, the more it seems to have its own individual identity or behavior.
Here is where we get to what branding really is. Branding is the sum total of a company's identity-from its name and logo to every piece of communication, internal or external to every encounter every customer or potential customer has with it. It is how the phones get answered - or don't It's how your customers are served. It's how emails been replied. It's how your employees behave.
Here is a piece of cake explanation of branding.
By integrating the chocolate chips and yellow jelly (Product/Service), icing/choc layer (Corporate Culture) and crust (Systems) are essential for building true “core” brand identity. Don’t get caught up in thinking branding is only about the strawberry. This happens at graphic design firms whose only expertise is generating visual solutions. You may even find it at large advertising agencies that want to do more ads. To them the strawberry is all that matters.
Whatever it is, whatever your sweet suite of services is, you need the ingredients working in combination to make your cake a success.These qualities attract customers and empower products and services to sell by itself.
Once you know all that goes into it, branding is easy as a piece of cake.
The global economic paradigm has shifted from one that values tangible assets to one that increasingly favours intangible assets. From the one who only focus on branding products to one that make more sense to brand the company. The most valuable asset a company has is its Brand. Without an established brand or corporate identity you will have to work ten times harder and spend ten times as much money to reach the same level of results as your competitor with a strong Brand.
Once a strong Brand is established, your customers will already have an idea of who you are and what you stand for. This will help you introduce new products, approach new clients, and expand your customer base.
Though Branding does need constant reinforcement, it is one of the most valuable marketing tools and asset of your company.
What Is Branding
Imagine the Strawberry is a Brand's Promise. The chocolate chips and yellow jelly represents all your Products and Services. The icing/choc layers are the corporation itself - the Corporate Environment. The crust is the Structure of your company.
So here is your delicious, multi-tiered, integrated choc cake. Of course the strawberry gets attention. It’s your name in neon lights, your fancy new logo, and your overall visual appeal. If a prospect buys a slice of your cake just for the strawberry then you’ve done well!
.gif)
© Copyright 2011 Trainers Asia Sdn. Bhd. All Rights Reserved. For more information please contact us.
.gif)
